Ultimate Software
How You Treat People
Changes Everything

With companies hyper-focused on the bottom line — how do we shine a light on the people behind the numbers? By telling a human story.

Ultimate Software lives by the idea that when companies put people first they can achieve great things. This campaign is an example of that. Like when an employee has longer paternity leave. It gives them time to not only bond with their baby, but get inspired. So, when they return to the office they can take care of business, and their baby, better than ever.

Press

Beats by Dre
Brings in an A-List
of Athletes

Marketers can, and should, take
a few plays from political campaigns

Brands, Agencies
Reveal Their IWD
Plans, Campaigns

Marketers can, and should, take
a few plays from political campaigns

The Political
Playbook
of Advertising

Marketers can, and should, take
a few plays from political campaigns