TaylorMade
Equipment

TaylorMade has been creating some of the best golf equipment in the game since 1979, so our focus as an agency has been to elevate the storytelling they release annually. Here are some of our favorite examples of the work we've made over the years.

LOWER

The TaylorMade engineering team became a bit obsessive when it came to taking the center of gravity in the all-new SIM fairway lower than it had ever been. This would allow golfers to easily, and consistently, launch the ball high. So we depicted this dogged pursuit in a spot that features two engineers in a number of scenarios where we see this passion to go lower on full display — from the hitting bay, to engineering software, to even doing squats at the gym — before they ultimately reach their goal and we see them enjoying the fruits of their labor out on the course.

MARSHALS

Marshals can be found at every PGA tournament. Their sole job is to identify when a Pro has a hit a ball astray. Unfortunately, with Twist Face technology, TaylorMade made their jobs obsolete. Sorry guys.

BETTER YOU, BETTER P790

The original P790 irons quickly became one of the most popular players irons in golf. So, for the relaunch of the all-new P790 (an updated version with even more features) we wanted to speak to golfers who had maybe considered buying them in the past, but were hesitant because of their own skill level. Our spot offered the notion that while they have been honing their game and getting better, TaylorMade was doing the same thing to make P790 even better. The duality of the story served to let our target know that their hard work deserved an upgrade to an iron that they could not only master, but that had been improved specifically with them in mind.

EVERYBODY GETS FASTER

TaylorMade found an opportunity to give every golfer more speed off the tee by literally injecting the heads of the M5 and M6 drivers. We created “Everybody Gets Faster” to show the range of players who benefitted from this innovation. It didn’t matter if you were a golfer with a top ten world ranking, or a golfer who only played twice a month, if you had Injected Twist Face in your bag, you got faster.

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