Come As You Are
We turned hospitality advertising on its head by focusing on The Venetian’s one-of-a-kind guests, not hotel amenities.
"Come As You Are" taps into guests' sense of individualism as well as the infectious sense of anticipation as they prepare to come to The Venetian. The campaign premiered during the Olympics Opening Ceremonies and print from the scenes appeared in publications that included Vanity Fair and Food and Wine. At its core, the campaign is an open invitation for all to come to The Venetian, again and again. Awareness, consideration, and purchase intent were all up month-over-month.
The Venetian was ranked as the #2 preferred destination in Las Vegas by Condé Nast. Average daily rate — the holy grail of Vegas tourism — jumped into the top three. And social followers increased double digits since the launch of the campaign.