Bring the Heat
It was clear to us that we needed to show the world that Ember’s new partnership with (RED) was hot - “red” hot.
As the world feels the weight of pandemics more than ever, Ember, the global design-led temperature control brand and technology platform, set out to give back and help make preventable and treatable disease preventable and treatable for everyone. So to launch the exclusive new (Ember)ᴿᴱᴰ collection, in which 3% of the purchase price of every product goes to the (RED) Global Fund, we knew we had to introduce the line in a wildly red way.
We partnered with musical artist and long-time Ember supporter, Tiësto, to introduce (Ember)ᴿᴱᴰ to the world, setting the spot to an unreleased remix, “My City’s on Fire.” Using vivid visuals and heat-mapping details, the result is part music video, part pop art piece, and 100% fire.