LA Rams
On the Clock: The House Always Wins

How do you make noise at the NFL Draft after being named the worldwide champ? You steal it. And that’s how the concept for the faux action film trailer, On the Clock, was born.

The LA Rams knew they had to come up with an outside the box idea to make noise in a draft they had little capital in so, we created the concept of a three minute, faux-action-film trailer, that featured a star-studded cast to help the Rams “steal” the spotlight during the NFL Draft.