Zambezi
Rotten Apples
We created a tool to give viewers information to make informed decisions — and hold Hollywood accountable.
Vanity Fair described it as “a Rotten Tomatoes with a post-Weinstein twist.” It’s a simple digital tool designed to let consumers know whether a film or television show is tied to someone with allegations of sexual misconduct.
By connecting reputable third party articles to an open source database similar to IMDB, users simply search via titles and the site responds “Rotten” or “Fresh.” The site went truly viral, generating 5.7 billion impressions (and $64 million in earned media), plus 200+ articles and news segments featuring the site.
Visitors averaged an astounding 14 minutes per session. We also sparked a fierce debate on whether art can be separated from artists with over 72,000 unique social interactions.
Press
Beats by Dre
Brings in an A-List
of Athletes
Marketers can, and should, take
a few plays from political campaigns
Brands, Agencies
Reveal Their IWD
Plans, Campaigns
Marketers can, and should, take
a few plays from political campaigns
The Political
Playbook
of Advertising
Marketers can, and should, take
a few plays from political campaigns
