TaylorMade
Equipment

TaylorMade has been creating some of the best golf equipment in the game since 1979, so our focus as an agency has been to elevate the storytelling they release annually. Here are some of our favorite examples of the work we've made over the years.

Green Light

TaylorMade’s SIM2 driver was designed to give golfers a benefit that players of every level want and need – forgiveness. It’s what helps keep your ball on the fairway or green and out of the rough… or the woods. So, for the launch of the driver we wanted to show how golfers no longer need to play it safe when they step onto a tee box. We came up with the idea of the driver serving as a “green light” for golfers who, in the past, may have decided to reach for a long iron or their 3-wood on a daunting hole. The spot features a range of golfers from Pros like Rory McIlroy and Dustin Johnson to a couple amateurs who also benefit from SIM2’s high level of forgiveness.

Ask the Experts

If you got a chance to ask Rory McIlroy anything you wanted, what would you ask him? TaylorMade and Dicks Sporting Goods partnered to ask Rory our most pressing questions.

Bar Lowered

In 2020, the engineers at TaylorMade designed the lowest center of gravity ever for the SIM fairway. Well, they took it even lower for this year’s SIM2. And that lower-er CG makes it easier for golfers to launch their balls higher, more often. So to depict this, we created a spot in which everything gets lower: the top of the frame begins to lower (to the chagrin of a pair of golfers who notice it), the music gets lower in pitch, and the voiceover artist’s voice gets lower and lower, just like the SIM2 fairway’s center of gravity.

LOWER

The TaylorMade engineering team became a bit obsessive when it came to taking the center of gravity in the all-new SIM fairway lower than it had ever been. This would allow golfers to easily, and consistently, launch the ball high. So we depicted this dogged pursuit in a spot that features two engineers in a number of scenarios where we see this passion to go lower on full display — from the hitting bay, to engineering software, to even doing squats at the gym — before they ultimately reach their goal and we see them enjoying the fruits of their labor out on the course.

MARSHALS

Marshals can be found at every PGA tournament. Their sole job is to identify when a Pro has a hit a ball astray. Unfortunately, with Twist Face technology, TaylorMade made their jobs obsolete. Sorry guys.

BETTER YOU, BETTER P790

The original P790 irons quickly became one of the most popular players irons in golf. So, for the relaunch of the all-new P790 (an updated version with even more features) we wanted to speak to golfers who had maybe considered buying them in the past, but were hesitant because of their own skill level. Our spot offered the notion that while they have been honing their game and getting better, TaylorMade was doing the same thing to make P790 even better. The duality of the story served to let our target know that their hard work deserved an upgrade to an iron that they could not only master, but that had been improved specifically with them in mind.

EVERYBODY GETS FASTER

TaylorMade found an opportunity to give every golfer more speed off the tee by literally injecting the heads of the M5 and M6 drivers. We created “Everybody Gets Faster” to show the range of players who benefitted from this innovation. It didn’t matter if you were a golfer with a top ten world ranking, or a golfer who only played twice a month, if you had Injected Twist Face in your bag, you got faster.

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