UKG has taken on a significant initiative this year by solidifying their stance on pay equity. They asked us to help them close the gap in a tangible way, while also bringing awareness to the issue and their Close the Gap initiative. So we ushered in a partnership with the National Women’s Soccer League to have UKG sponsor the Challenge Cup in 2023. The 2023 UKG NWSL Challenge Cup will be the first-ever women’s professional soccer tournament to achieve pay equity with its U.S. peers in the men’s game. The announcement for this partnership was made at the 2022 Challenge Cup Championship game. We created a campaign to support to the announcement that featured their sponsored athletes, Christen Press and Sydney Leroux.