Inspired by UKG’s tagline – “Our Purpose is People” – we developed a brand awareness campaign focused on showing what a business looks like when the people who work for you feel happy, supported, and appreciated. To tell this story, we got a little help from a few masterpieces of art. Using paintings like Michelangelo’s “The Creation of Adam” or the famous “Washington Crossing the Delaware” as models, we offered glimpses into happy workplaces where the employees become works of art themselves, their poses recreating these famous works of art and showing how workplaces can turn into works of art with UKG’s help.