Ultimate Kronos Group
Work of Art

Ultimate Kronos Group (UKG) is the cross-category leader in HR and workforce management tech solutions for employers. Which basically means they know how to help you support your employees. So for their first-ever brand campaign, we decided to focus on the art of making a workplace a happy place.

Work of Art

Inspired by UKG’s tagline – “Our Purpose is People” – we developed a brand awareness campaign focused on showing what a business looks like when the people who work for you feel happy, supported, and appreciated. To tell this story, we got a little help from a few masterpieces of art. Using paintings like Michelangelo’s “The Creation of Adam” or the famous “Washington Crossing the Delaware” as models, we offered glimpses into happy workplaces where the employees become works of art themselves, their poses recreating these famous works of art and showing how workplaces can turn into works of art with UKG’s help.